The Cronin effect, which is nuclear enhancement of high-p_T hadron production in pA collisions was successfully predicted prior the measurements both at RHIC and LHC. The restrictions imposed by energy conservation lead to spectacular effects. Energy deficit becomes an issue for hadron production in pA collisions at large x_L and/or large x_T toward the kinematic bounds x_{L, T} = 1. It leads to a suppression, which has been indeed observed for hadrons produced at forward rapidities and large p_T. Intensive energy dissipation via gluon radiation by a highly virtual parton produced with large p_T, makes this process impossible to last long. Color neutralization and creation of a colorless dipole must occur promptly. When this happens inside a hot medium created in AA collisions, attenuation of colorless dipoles, rather than induced energy loss, becomes a dominant mechanism for suppression of high-p_T hadrons, in a good accord with data.